For Microsoft MSPs and systems integrators
A sales play is a repeatable way to sell one service you already deliver: which customers to call, what to say, and which Microsoft funding helps them say yes.
Nothing to prepare. You leave knowing whether a play fits your firm, and what your first one would be.
The problem
Your team delivers. Your customers are happy. And still:
Your best work should be opening new logos. Today it mostly stays with the customer you did it for.
Why now
Partner Center now recommends which of your customers to call. A recommendation does not make the call. The partners who turn it into a conversation this month are the ones who win the business. And proof that sits in a past project does nothing. Put in front of Microsoft's field, it gives them a reason to bring you in.
The fix
Most partners answer a flat pipeline by adding more: more campaigns, more introductions, more decks. None of it repeats. A sales play does, because it puts four things together:
It works twice: in your customers, and in new logos.
What your team gets
Each customer worth a call gets one page: the ask, the numbers behind it, why this month, how to open the conversation, and which Microsoft funding fits. For new logos, your proof goes in front of Microsoft's field and its small business team, so they know when to bring you in.
RYZE Revenue Plays
Three steps. Your team stays in charge of the customer.
We build your plays together, from the services you already sell.
With your teamYour existing customers, where revenue moves fastest, and new logos you choose, where your proof brings Microsoft's field in. Same plays, both places.
With your teamYour team runs the plays. Every month we review what moved together and sharpen them, so the plays keep producing.
Every monthProof
FSi Strategies
A Microsoft partner since 2014, with wins that came and went. Its plays now produce steady pipeline across small business and nonprofit customers.
Stop chasing Microsoft. Build a company Microsoft's system wants to work with.
"We have shortened, sharpened our message, and got right to succinct proposal state… We had a proposal off to them this morning, and established ourselves as someone that they need advice from."
"They help me understand where Microsoft is headed, who I should know, and where Smartbridge should focus. That makes my job a lot easier."
RYZE provided "clear next steps to improve our approach and content as we are connecting with the Microsoft team."
"What convinced me was that RYZE is focused on the execution, the structure, and the signal alignment, not just the education."
Work with us
A good fit
Not a fit
Straight answers
Your plays, written down: the service each one leads with, the customers it fits, the Microsoft funding that helps them say yes, and how Microsoft comes into the deal. Each play comes as documents your team works from and briefs Microsoft can read. Then, every month, a review with your team of what was worked, what moved, and what changes next.
Your team runs the plays and owns every customer relationship. We build the plays with you, find where they win, and come back every month to sharpen them. We do not run your marketing, and we do not change what you sell.
A deck is where most engagements end. It is where ours starts. Your team has its first plays within 60 days, and every month after that we sit down together, look at what moved, and fix what did not.
It does, and that is a real step forward. But a list of customers is not a sales play. Someone still has to decide what to lead with, which funding applies and how to bring Microsoft in, then learn from every call. That is the work we do with your team.
No. Many partners who serve smaller businesses have no Microsoft seller, and the plays still work because they go to your customers directly. Where a seller does cover the account, the play gives them a reason to bring you in. Some Microsoft funding does depend on your credentials. If one you are missing would pay for itself, we will show you what it is worth.
No. We work from reports you pull from Partner Center yourself, under a one-page data agreement signed before anything is shared.
A monthly fee on a twelve-month agreement, set on the first call once we understand your firm. There is no onboarding fee. Every term, including how an early exit works, is written in the agreement before you sign.
A few working sessions over the first two months with the people who sell and deliver. After that, two sessions a month, up to an hour each. Everything else is selling your team already does.
Free resources
See how a Microsoft seller would rate your firm.
Five minutes on Microsoft, every Saturday.
Thirty minutes. Nothing to prepare.